Category: Company News

4 Credit Unions Sign to Automate and Boost Cross-Sell

Intuvo, a leading provider of marketing automation software to the credit union industry, and a division of CU Direct, has entered into new partnership agreements with four credit unions. As a result of the agreement, the credit unions will be implementing Intuvo’s new consumer automated marketing platform to increase loan volume and member satisfaction. The credit unions are: Santa Rosa, California-based Redwood Credit Union (204,374 members, $2.6 billion in assets); El Segundo, California’s Xceed Federal Credit Union (57,980 members, $933.2 million in assets); Downey, California-based Financial Partners Credit Union (51,710 members, $822.1 million in assets); and Lihue, Hawaii’s Kauai Community Federal Credit Union (32,496 members, $394.6 million in assets).

Consumer Marketing Automation for Lenders

Consumer lending organizations face many marketing challenges, like converting leads to sales and lack of pull through on purchase loans. Overcoming these challenges is important to effectively leverage relationships with members and find opportunities for retention and cross promotion. It can be time-consuming, but we’re here to help. We’re excited to announce the development of Consumer Marketing Automation.