Category: Management

Understanding Trigger Marketing

War is 90 percent information, Napoleon reportedly said. In the high-stakes, highly competitive financial services industry, banks and credit unions must have good data and know how to use it. Credit Unions are automating their marketing so that products and services intersect as efficiently as possible with member need and opportunity. Trigger marketing takes marketing…

5 Critical Considerations for Effectively Integrating Data Sources into Your Marketing Technology

Most marketing managers don’t spend a lot of time on technology integrations, which is fine, but when it comes to running a highly effective member marketing organization, bringing data into the marketing platform from other core systems is very important. Effective marketing is measured by engagement and conversion, two things that can only happen when…