Case Study: Using Trigger Communication to Achieve Mortgage Lending Success
The Challenge: Improve level and effectiveness of communication with members and prospects throughout the mortgage lending process.
Star One Credit Union has a strong reputation, providing some of the best benefits in the country to its members, and yet realized that there was an opportunity to enhance its outstanding service, specifically in its mortgage lending business. Star One wanted to boost communication between the credit union and current members, potential prospects, and partners to eliminate a touchpoint black hole they were encountering in the lending process — when communication with members and prospects breaks down.
Learn more about how Star One was able to improve member satisfaction while also increase loan volume with the help of Intuvo.