Have you experienced potential borrowers prequalifying for an auto loan only to end up closing with someone else? This is a common problem. Not everyone who reaches out a credit union regarding an auto loan knows which vehicle they want to purchase; they need time to shop and think. And during that time, they may…
Recently, Intuvo released news about the publication of a new white paper designed to give credit union marketing managers information about marketing automation systems so that they can make better technology purchase decisions in the future. You may have already read the news online. The new paper outlines the requirements for an effective marketing automation…
By Jeff Shood All businesses feel the need for speed. But what good is that increased activity if your aim is off? Technology has long been sold on the promise of providing better, cheaper and faster production, but much is lost when all the company is doing is speeding up old, poorly designed human processes….
Most marketing managers don’t spend a lot of time on technology integrations, which is fine, but when it comes to running a highly effective member marketing organization, bringing data into the marketing platform from other core systems is very important. Effective marketing is measured by engagement and conversion, two things that can only happen when…